Bigger Isn’t Always Better: Helping Your Small Trade Show Stands Get Noticed

If you’re with a small company or a company that has a small marketing budget, you might be concerned about standing out among the big trade show stands that larger companies can afford. Instead of shrinking away into the background, show off your small booth proudly. You’ll prove that you can attract attention even if your exhibit was designed without using a big budget.

How To Take Advantage Of Banner Stands

Banner stands are some of the most versatile elements of any display. Companies can use a grouping of banner stands to create a backdrop or they can stage them around their display floor for a one of a kind exhibit. One of the best things about using banner stands is that they are highly portable, which means that companies can take them down quickly and easily without a lot of technical experience. Another benefit of these banners is that the graphics can be updated inexpensively, allowing businesses to change their message whenever they want to, without spending a lot of money. As long as the frame is unbent and solid, businesses can continue to use them.

Using Pop Up Displays

Pop up displays are other ways to make a big impact with a small exhibit. The frames of pop up displays simply ‘pop’ into place and then fabric banners are stretched across them. These pop up displays are typically 10×10, but you can find them larger if you need to. Some companies choose to use more than one display to create a semi closed-off exhibit space.

Other companies can choose to use table top pop up displays if they’re really short on space. These exhibits work just like a floor model, but they’re designed to sit on a table instead of the floor. Add a table skirt, a banner stand and other design elements and you have a display that can look as great as a larger, more expensive model.

Other Design Elements

The possibilities are endless when you use a number of other elements to create trade show stands. Different elements can include podiums, literature racks, lighting and even electronic displays. If you’re not sure how to put these elements together, contact a company that specializes in trade show stands. They’ll be able to help you find the best option, while remaining within your budget. Some businesses worry that they aren’t spending enough on a display and that an exhibit company won’t be willing to help them, but this isn’t the case. These companies are experts at working within budgets of any size so don’t be intimidated if you’re working with a smaller amount of money.

Just because you don’t have a huge marketing budget doesn’t mean that you can’t make an impact with your trade show stands. Use small, less expensive elements such as banners, pop up displays, lighting, podiums, and others pieces to pull together a display that will make an impression without spending a ton of money.