Developing A Contract For Ecommerce Software – Concluding The Order Form

In the ecommerce regulations, the formation of the contract is one of the top priorities that every online business must pay attention too. The major concerns are how, when and where the contract is formed. In this article we will look over the process to finalize the order form and incorporate the right information into the terms and conditions of your ecommerce solutions.

The order form, or web page which the order form is displayed, is where the customer is taken to conclude the order. The order form has to include the product, a selection for quantities and the customer’s delivery information. In the ecommerce regulations it declares that the customer requires a means to correct any errors on the order form. Most ecommerce software solutions incorporate this condition by adding three buttons to the order form. The buttons are commonly labelled ‘Submit’, ‘Clear’ and ‘Cancel’, these present the customer with options that the regulations expect for an online store such as an eBay store, Facebook store or other ecommerce solutions.

Incorporating the correct information into the terms and conditions of your ecommerce solutions is a critical part of making sure your online business is legal. At the bottom of the terms and conditions page the customer has to be required to ‘tick a box’ to identify that they have understood and accepted before they click on the ‘Submit’ button. The ‘Submit’ button has to be only available when the terms and conditions have been ticked and accepted. The ecommerce software that a company operates has to load the whole web page before the customer is capable to accept the terms and conditions. By the ecommerce solutions doing this, the company is in a position of power in the event that customer claims there was no chance to read the terms and conditions.

Although there is no accountability on the retailer to confirm that the customer has in verity read the terms and conditions, following these behaviours will demonstrate that proper efforts have been made to bring them to the customers notice. The terms and conditions for your eBay store, Facebook store or ecommerce solutions has to be arranged so that the customer can print and save the web page. The correct design has to include no pop-up windows and make sure that they fit inside the width of the page and be presented in a way that they print correctly.

An expression such as ‘By clicking the Accept button you agree to these terms and conditions’. When finishing and submitting the online order form the customer is making a proposal to buy, which, if accepted by the retailer, will result in a binding contract. By integrating the expression ‘accepted by the retailer’ the retailer has guarded themselves according to ecommerce regulations.

This above process is recommended as the ‘best practice’ method for displaying terms and conditions but there is another procedure that ecommerce software can utilize and is more user-friendly. This method is not as legally safe but is approved on a lot of ecommerce websites. This method is to include a link to the terms and conditions on the order form, and make the customer tick a box to confirm they have read and accepted, before they click on the ‘Submit’ button. This method takes away a huge quantity of information from the order page and incorporates a link to another page which displays all the relevant information. An eBay store, Facebook store or regular ecommerce store can utilize this method to improve the customers experience and not to divert the customer from their buying experience.

Strategic Planning For Website Promotion and Internet Marketing

Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn’t mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.

A perfect website promotion campaign works on four basic levels:

Internal Optimization of Website
For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don’ts for Search Engines Friendly websites are as follows:

1. Heavy web pages with graphics and videos (it takes time in loading)
2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages)
3. Images without ALT tag (it reduces the chance of getting indexed for required keywords)
4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine)
5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)

Creation of Relevant Keyword Rich Contents for Website
Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.

Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.

Website’s Placement in Search Engines
Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.

Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.

Creating Awareness about Website’s Existence
You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.

One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.

Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.

Ecommerce and Security Issues

There are a huge number of upstarts in the wide world, each one fighting hard to attract visitors and users by offering lucrative schemes. Web communities are making informative, entertaining and exciting changes to the internet world which has opportunities for everyone. Whether it pertains to the entrepreneurs or hobbyists or it is about putting content online, web sites now offer monetization models that enable users to be paid.

Web sites are becoming more popular and e-commerce is scaling new heights in the field of business. It requires a lot of time and money to attract visitors to any website. Then converting the visitors to customers needs many actions and steps. Customers are provided with certain options to take actions such as placing any order, signing up for newsletters or simply sending an inquiry regarding any particular product or item. Previous experience surely comes in handy, but online businesses now offer opportunities to average user, who may have basic computer knowledge and has access to the internet.

Amongst hundreds of factors that affect conversion of visitors to customers, many factors come to play way before visitors even arrive to any particular website. The brand, the product, market place, user trends, understanding the customer interest, selling propositions and more over the mediums used to bring traffic towards any website plays vital role in boosting the online business. Every online business has potential customers and this can be categorized as people who come to buy specifically the product web is selling then there are people who research before they buy and the people who may buy any product when they are thoroughly convinced. It is a fact that every web site is different. So, a condition that may work for one website may not necessarily work for the others, not even for the closest competitors, since technically no one sells the same products in the same way to the same people.

In the era when e-commerce holds a significant importance, it is highly essential to pay due attention towards the modalities of the online business and making it more secure. In addition to the financial transactions, users and companies need to be more careful about the protection of personal and business information on the web, as this medium is not completely infallible. Online security loopholes have given birth to terms like phishing and internet frauds. Apart from the vulnerability issues, the question of credibility comes to the forefront.

Despite the fact that the internet has conquered the aspect of time and space exceptionally, still most legal obligations to date require a credible identity from a person or business entity. The best strategy is to keep testing what works for any particular web site and what does not and make changes accordingly. The prime benefit of information technology and online business is that it empowers people to do what they want to do at their own pace. It lets people to be creative, productive and more over it helps people to attain their full potential. The online business opens ever evolving and diversified paths for the human kind regardless of location, gender and region.

Ecommerce and the Great Depression Lesson

The Great Depression is long past the memory of most individuals. So, for a brief history lesson this economic collapse happened in 1929 in the United States and took almost fifteen years to end.

In our recent economic climate there are many who wish to point out lessons learned from this event. Obvious lessons include the need to spend less than you receive in wages, save money whenever possible, use what you do have as long as possible and find ways to cut back.

The Great Depression is a historical monument to frugality. Many who lived through that era remained frugal throughout their lives. This is in stark contrast to the last few decades. We often want what we want when we want it and don’t mind using credit to get it.

I think one of the biggest lessons of this economic misstep is that we should not wait for someone to bail us out. We need to have a strong sense of self-reliance.

This is especially true of those involved in ecommerce. The growth of business online is staggering. It is something that is used by some as their sole means of income while others use it to supplement an income that may not quite cover all the expenses.

Face it; many people are looking for work. The Internet may actually provide the feeling of becoming a mom and pop establishment of the past in this modern age of fast page corporate lifestyles.

There are numerous couples who are turning to ecommerce and home-based business as a means of escaping the lack of job security in the general workplace. Many do this intentionally and others are introduced to the idea through necessity.

These individuals are not looking for a handout. They are striving to meet the needs of their customers, and their families. They are spending long hours in site maintenance, product fulfillment and marketing. What’s more they are loving every minute of it because for every hard hour worked they are finding great satisfaction in answering their own economic questions.

While others stand in long lines filling out applications that in some cases are being fought over by hundreds of other applicants these individuals are carving out their own way in an online environment. They are becoming their own boss and learning new skills that will allow them to care for their family over the long haul.

In the Great Depression men often had to travel great distances from their family in order to find work. The families they left behind were often evicted from their homes or worked especially hard to find their own way to raise money to keep a roof over their heads.

Those who figured out a way to pay their bills in these ‘worst of times’ were the ones who came out the other side with fewer scars and a greater attitude toward the days to come.

You, too, can get past the days we are currently in, but it will take hard work and it will mean relying on yourself more than you may have ever had to do before, but the good news is you can do it and an online environment is a cost effective way to build a business that will allow you to confront and conquer expenses.