In the ecommerce regulations, the formation of the contract is one of the top priorities that every online business must pay attention too. The major concerns are how, when and where the contract is formed. In this article we will look over the process to finalize the order form and incorporate the right information into the terms and conditions of your ecommerce solutions.
The order form, or web page which the order form is displayed, is where the customer is taken to conclude the order. The order form has to include the product, a selection for quantities and the customer’s delivery information. In the ecommerce regulations it declares that the customer requires a means to correct any errors on the order form. Most ecommerce software solutions incorporate this condition by adding three buttons to the order form. The buttons are commonly labelled ‘Submit’, ‘Clear’ and ‘Cancel’, these present the customer with options that the regulations expect for an online store such as an eBay store, Facebook store or other ecommerce solutions.
Incorporating the correct information into the terms and conditions of your ecommerce solutions is a critical part of making sure your online business is legal. At the bottom of the terms and conditions page the customer has to be required to ‘tick a box’ to identify that they have understood and accepted before they click on the ‘Submit’ button. The ‘Submit’ button has to be only available when the terms and conditions have been ticked and accepted. The ecommerce software that a company operates has to load the whole web page before the customer is capable to accept the terms and conditions. By the ecommerce solutions doing this, the company is in a position of power in the event that customer claims there was no chance to read the terms and conditions.
Although there is no accountability on the retailer to confirm that the customer has in verity read the terms and conditions, following these behaviours will demonstrate that proper efforts have been made to bring them to the customers notice. The terms and conditions for your eBay store, Facebook store or ecommerce solutions has to be arranged so that the customer can print and save the web page. The correct design has to include no pop-up windows and make sure that they fit inside the width of the page and be presented in a way that they print correctly.
An expression such as ‘By clicking the Accept button you agree to these terms and conditions’. When finishing and submitting the online order form the customer is making a proposal to buy, which, if accepted by the retailer, will result in a binding contract. By integrating the expression ‘accepted by the retailer’ the retailer has guarded themselves according to ecommerce regulations.
This above process is recommended as the ‘best practice’ method for displaying terms and conditions but there is another procedure that ecommerce software can utilize and is more user-friendly. This method is not as legally safe but is approved on a lot of ecommerce websites. This method is to include a link to the terms and conditions on the order form, and make the customer tick a box to confirm they have read and accepted, before they click on the ‘Submit’ button. This method takes away a huge quantity of information from the order page and incorporates a link to another page which displays all the relevant information. An eBay store, Facebook store or regular ecommerce store can utilize this method to improve the customers experience and not to divert the customer from their buying experience.