For an ecommerce store, nothing’s more important than getting seen by customers. Nobody’s going to buy your products if they can’t find you. You won’t be able to sell anything if nobody knows your store exists. This part is where SEO (search engine optimization) comes in. It boosts your website’s rankings on the search engine. So when someone searches for your product, they’ll be able to see yours.
Getting a higher ranking than your competitors is essential, but it’s not enough to just get on Google’s first page. You need to rank number 1 or better yet, be in the top three ranks. As online consumer behavior changes, you also need to adapt.
If you are serious about boosting your page rank, you better start equipping yourself with SEO to understand it better. As an online store can take a big chunk of your time, managing the sales, processing orders, advertising and a lot more, you can opt to hire an SEO specialist team such as the NYC SEO Authority based in New York.
To help you get started, here are some ways on how to improve your ecommerce SEO.
First things first, you should know the keywords that your target audience is searching for. In other words, these are the phrases they input on google. It is crucial that you find relevant keywords. Research and check the keywords that have low competition. Don’t aim for the highly competitive keywords.
You can use the following tools to find your keyword: Google’s Keyword Planner, WordTracker, Moz Keyword Explorer, Serps, Yoast Google Suggest, Ubersuggest, Spyfu, and Keywords Everywhere.
Next, pay attention to your headings. Integrating your keywords here is essential. Search engines place more weight to these so when a client searches for a particular keyword; the search engine looks for a page that contains these specific words.
Then, don’t forget your meta tags. These are important to help the user get a sneak peak of your website. They are somewhat like a Twitter post where you aim to engage and be relevant so that more people will click on your link. However, meta tags are only limited to 160 characters.
Remember the keywords? You need to place them on your page. Be careful though, don’t put too much as Google doesn’t like keyword stuffing. Only set around 0.5% to 2.5% keyword percentage.
To help you, install the Yoast SEO plugin on your website so you can check if you have a good SEO. This plugin scans your web page and shows you your SEO and Readability score. Aim for the green color.
Internal Linking has never been more critical. Link relevant pages to each other. In doing so, your customer will click on your other links thus increasing his or her time spent on your website. This dwelling time also improves your search ranking.
With the advancement of technology, people around the world get connected to one another. They turn to the internet to answer their questions. Now is the best time to take advantage of this and increase your website visits.