Many real estate realtors understand that nowadays, their skill sets shouldn’t be limited to selling a property to be successful. The ability to acquire leads through captivating marketing campaigns is perhaps even more vital to attaining success in the competitive real estate market of today.
Networking around town, posting information on various bulletin boards, cold calling, or even going door-to-door handing out flyers while sharing a friendly smile were some of the tactics that realtors in Cincinnati relied on back in the day. But these barely work today. Half of the people you meet are glued to their phones, and much of the other half at least own a smartphone. And what do these people have in common? They have Facebook accounts.
Over 71% if adults use Facebook on a daily basis. On the same scope, most people go online to perform their search when looking for real estate. But what makes real estate marketing and social media a great pair for real estate agents? One study suggests that 84% of baby boomers and 94% millennials have used a number of sites when looking for their future home.
Mastering Facebook marketing for real estate is not necessarily all about setting up a business page, occasionally publishing posts, and creating some ads. While these are certainly critical components of Facebook marketing, a huge part of generating likes, follows, and comments relies on how well you optimize your Facebook Business Page.
In doing so, you’ll enhance the recognition and presence of your brand, foster trust from your audience so that they feel encouraged to engage with you and makes you more visible in both search engines and on Facebook itself. Just like your website, a thorough, well-designed Facebook page improves your conversion potential, and helps you generate qualified leads from the huge number of daily users.
Here are some Facebook Real Estate Marketing Ideas to help you dominate with your social media marketing efforts.
- Make it Mindlessly Easy to Share on Facebook
How do most clients find you? Is it likely that they search a given phrase or set of keywords in the search engine, such as “real estate agent in [city]”? if this information is accurately depicted on your website, you should be easy to locate, and have a list of sharable listings. You can make it even easier for you and your potential customers to share on social by ensuring the listings have responsive layouts, simple share buttons, and clear photography.
- Build a Facebook Group and Participate in the Local Groups
Facebook outed a new feature that allows you to link a Facebook Group to a Facebook Page. This lets you provide an even more personalized service to your clients. With Facebook Groups, you can easily navigate around Facebooks algorithm. Essentially, your clients can post in the Group and help each other with the buying and selling processes. Facebook Groups can also be used for networking. They can connect the professionals in a given area and offer members helpful advice.
- Targeted Advertising
Besides its popularity, the truly detailed level of targeting that you’re able to achieve is perhaps what makes it the perfect platform to advertise. Once you configure the goal of your campaign, you can use its targeting options to utilize the precise options, and make sure that you’re showing ads to the right audience. Here are some ideas:
- Location targeting by zip code: this is perhaps the first thing you want to do based on the location you intend to sell properties. But be a bit cautious because you don’t want to be overly precise and just target a one-mile radius. Use your history to target the zip codes from where people move to where you’re selling.
- Age Targeting: be sure to target the age groups that are most likely to buy the kind of properties you’re selling.
- Income demographics: you can ideally target your audience based on how much they make. It’s a very valuable feature for agents as it determines the kind of properties that people can afford.
- Home ownership status: this usually leads to 3 options, renters, homeowners, and first-time homebuyer. This will be extremely helpful to find the right buyers for the property you’re selling.
- Liven up Your Properties with Video
This is definitely one of the most underutilized techniques in real estate. Although some are catching on, many consider video a challenging and intimidating medium. However, listings with video typically receive more inquiries than those without. Makes sense. Right?
You may have found out about this the hard way but, pictures can be incredibly deceiving, whether it’s for online dating or for real estate. Although video is still not the same as being there, it essentially gives the user a more realistic view of the property.
You can take things a bit further by taking a 360-degree video, which gives the potential buyer a first-person view, as if they were touring the house in person and exploring on their own. As you upload a video into the Facebook Ad Manager, be sure to follow their recommended video specs.
- Instill Trust in Your Services Using Reviews and Testimonials
Gaining the trust of your audience is undoubtedly one of the best ways to ensure sustainable business. In Facebook, you can achieve this by being transparent, and letting your happy customers do the talking. Before people do business with you, they’ll most likely check to see what previous customers say about your services.
It’s also a great idea to incorporate some of the glowing reviews into your ad copy. It’s a great way to show off how much other people loved working with you, especially when you’re exposing new people to your brand.
- Use Stunning Images and Ad Creatives the Appeals to Lifestyle
This goes without saying. Choose and post excellent images for your properties and ads, making sure that you appeal to a certain lifestyle based on the potential buyers you’re targeting. This can be great for advertising as well, but keep in mind that the first impression is everything.
An empty house with a sterile environment will make it very difficult for a buyer to picture themselves living there. Photography really makes a difference, and in general, the better the photos, the more the eyes they grab. Plus, if you can appeal to a desired lifestyle with stunning imagery, you’ll have a clear hook for new leads.
Facebook marketing doesn’t need to be boring and draining. Try out some of the tips we’ve discussed above, have fun with them, and watch your listings fly off the market.