6 Facebook Marketing Ideas for Realtors

Many real estate realtors understand that nowadays, their skill sets shouldn’t be limited to selling a property to be successful. The ability to acquire leads through captivating marketing campaigns is perhaps even more vital to attaining success in the competitive real estate market of today.

Networking around town, posting information on various bulletin boards, cold calling, or even going door-to-door handing out flyers while sharing a friendly smile were some of the tactics that realtors in Cincinnati relied on back in the day. But these barely work today. Half of the people you meet are glued to their phones, and much of the other half at least own a smartphone. And what do these people have in common? They have Facebook accounts.

Why Facebook?

Over 71% if adults use Facebook on a daily basis. On the same scope, most people go online to perform their search when looking for real estate. But what makes real estate marketing and social media a great pair for real estate agents? One study suggests that 84% of baby boomers and 94% millennials have used a number of sites when looking for their future home.

Mastering Facebook marketing for real estate is not necessarily all about setting up a business page, occasionally publishing posts, and creating some ads. While these are certainly critical components of Facebook marketing, a huge part of generating likes, follows, and comments relies on how well you optimize your Facebook Business Page.

In doing so, you’ll enhance the recognition and presence of your brand, foster trust from your audience so that they feel encouraged to engage with you and makes you more visible in both search engines and on Facebook itself. Just like your website, a thorough, well-designed Facebook page improves your conversion potential, and helps you generate qualified leads from the huge number of daily users.

Here are some Facebook Real Estate Marketing Ideas to help you dominate with your social media marketing efforts.

  1. Make it Mindlessly Easy to Share on Facebook

How do most clients find you? Is it likely that they search a given phrase or set of keywords in the search engine, such as “real estate agent in [city]”? if this information is accurately depicted on your website, you should be easy to locate, and have a list of sharable listings. You can make it even easier for you and your potential customers to share on social by ensuring the listings have responsive layouts, simple share buttons, and clear photography.

  1. Build a Facebook Group and Participate in the Local Groups

Facebook outed a new feature that allows you to link a Facebook Group to a Facebook Page. This lets you provide an even more personalized service to your clients. With Facebook Groups, you can easily navigate around Facebooks algorithm. Essentially, your clients can post in the Group and help each other with the buying and selling processes. Facebook Groups can also be used for networking. They can connect the professionals in a given area and offer members helpful advice.


  1. Targeted Advertising

Besides its popularity, the truly detailed level of targeting that you’re able to achieve is perhaps what makes it the perfect platform to advertise. Once you configure the goal of your campaign, you can use its targeting options to utilize the precise options, and make sure that you’re showing ads to the right audience. Here are some ideas:

  • Location targeting by zip code: this is perhaps the first thing you want to do based on the location you intend to sell properties. But be a bit cautious because you don’t want to be overly precise and just target a one-mile radius. Use your history to target the zip codes from where people move to where you’re selling.
  • Age Targeting: be sure to target the age groups that are most likely to buy the kind of properties you’re selling.
  • Income demographics: you can ideally target your audience based on how much they make. It’s a very valuable feature for agents as it determines the kind of properties that people can afford.
  • Home ownership status: this usually leads to 3 options, renters, homeowners, and first-time homebuyer. This will be extremely helpful to find the right buyers for the property you’re selling.
  1. Liven up Your Properties with Video

This is definitely one of the most underutilized techniques in real estate. Although some are catching on, many consider video a challenging and intimidating medium. However, listings with video typically receive more inquiries than those without. Makes sense. Right?

You may have found out about this the hard way but, pictures can be incredibly deceiving, whether it’s for online dating or for real estate. Although video is still not the same as being there, it essentially gives the user a more realistic view of the property.

You can take things a bit further by taking a 360-degree video, which gives the potential buyer a first-person view, as if they were touring the house in person and exploring on their own. As you upload a video into the Facebook Ad Manager, be sure to follow their recommended video specs.

  1. Instill Trust in Your Services Using Reviews and Testimonials

Gaining the trust of your audience is undoubtedly one of the best ways to ensure sustainable business. In Facebook, you can achieve this by being transparent, and letting your happy customers do the talking. Before people do business with you, they’ll most likely check to see what previous customers say about your services.

It’s also a great idea to incorporate some of the glowing reviews into your ad copy. It’s a great way to show off how much other people loved working with you, especially when you’re exposing new people to your brand.

  1. Use Stunning Images and Ad Creatives the Appeals to Lifestyle

This goes without saying. Choose and post excellent images for your properties and ads, making sure that you appeal to a certain lifestyle based on the potential buyers you’re targeting. This can be great for advertising as well, but keep in mind that the first impression is everything.

An empty house with a sterile environment will make it very difficult for a buyer to picture themselves living there. Photography really makes a difference, and in general, the better the photos, the more the eyes they grab. Plus, if you can appeal to a desired lifestyle with stunning imagery, you’ll have a clear hook for new leads.

Facebook marketing doesn’t need to be boring and draining. Try out some of the tips we’ve discussed above, have fun with them, and watch your listings fly off the market.

How To Improve Your Ecommerce SEO

For an ecommerce store, nothing’s more important than getting seen by customers. Nobody’s going to buy your products if they can’t find you. You won’t be able to sell anything if nobody knows your store exists. This part is where SEO (search engine optimization) comes in. It boosts your website’s rankings on the search engine. So when someone searches for your product, they’ll be able to see yours.

Getting a higher ranking than your competitors is essential, but it’s not enough to just get on Google’s first page. You need to rank number 1 or better yet, be in the top three ranks. As online consumer behavior changes, you also need to adapt.

If you are serious about boosting your page rank, you better start equipping yourself with SEO to understand it better. As an online store can take a big chunk of your time, managing the sales, processing orders, advertising and a lot more, you can opt to hire an SEO specialist team such as the NYC SEO Authority based in New York.

To help you get started, here are some ways on how to improve your ecommerce SEO.


First things first, you should know the keywords that your target audience is searching for. In other words, these are the phrases they input on google. It is crucial that you find relevant keywords. Research and check the keywords that have low competition. Don’t aim for the highly competitive keywords.

You can use the following tools to find your keyword: Google’s Keyword Planner, WordTracker, Moz Keyword Explorer, Serps, Yoast Google Suggest, Ubersuggest, Spyfu, and Keywords Everywhere.


Next, pay attention to your headings. Integrating your keywords here is essential. Search engines place more weight to these so when a client searches for a particular keyword; the search engine looks for a page that contains these specific words.

Meta tags

Then, don’t forget your meta tags. These are important to help the user get a sneak peak of your website. They are somewhat like a Twitter post where you aim to engage and be relevant so that more people will click on your link. However, meta tags are only limited to 160 characters.

Keyword Density

Remember the keywords? You need to place them on your page. Be careful though, don’t put too much as Google doesn’t like keyword stuffing. Only set around 0.5% to 2.5% keyword percentage.

To help you, install the Yoast SEO plugin on your website so you can check if you have a good SEO. This plugin scans your web page and shows you your SEO and Readability score. Aim for the green color.

Internal Structure

Internal Linking has never been more critical.  Link relevant pages to each other. In doing so, your customer will click on your other links thus increasing his or her time spent on your website. This dwelling time also improves your search ranking.


With the advancement of technology, people around the world get connected to one another. They turn to the internet to answer their questions. Now is the best time to take advantage of this and increase your website visits.