When you are designing packaging for your product, it’s essential to make it right. The right packaging can mean a world of difference. Of course, your packaging will depend on the kind of product you have (whether it’s a food item, cosmetics, a cleaning product, and so on) but the packaging will also depend on how the product will be bought and who will buy it. Apart from this, there are other aspects to consider when creating packaging design. Here’s your essential guide to product packaging: budget, layers, and more.
Your packaging budget
Professionals in packaging design will confirm that there are two essential categories in terms of packaging design budgets: one-time expenses and per item expenses.
A one-time expense includes the payment for the design that has been done by a professional company, and the setup of the print plate (if you are opting for offset or large print runs). These expenses are paid for on an up-front basis, and only one time unless you decide to change the design of your packaging.
Per item expenses are the expenses associated with labour and materials. Every packaging box comes in a set amount, and so will the tissue paper or tape to seal the package, and so on. You may also have to pay for the expense of having someone place your product inside the packaging unless you are willing to do it yourself.
Before you begin with your packaging design process, you should have a basic estimate of how much you can afford to spend. Bear in mind, however, that cheap is not always best; if you pay a bit more for quality materials, then you can actually enhance your image as well as the selling price.
Layers in product packaging
Packaging for products is comprised of 3 layers: the outer package, the inner package, and the actual product packaging. Depending on your product, you may need all or one of these.
The outer package is what the customer will see from the outset. The outer package has the purpose of protecting your product from contamination or the elements, and this often includes the box the product will be shipped in or the shopping bag where the product will be placed in a shop.
The inner package is the packaging which keeps the product secure and safe within the outer package. This could be comprised of tissue paper, packing peanuts, or other materials which prevent the product from getting scuffed or jostled about. It can also be a simple sealed bag.
The product packaging will essentially be the actual box where the toy is placed, the actual bottle of shampoo, the actual wrapper of a chocolate bar, and so on.
Now that you know more about these factors, it’s time to design the perfect product packaging. Good luck!