Every writer wish to create a content that is rich in quality and is insightful. Nobody wants their content to be unread and ignored. In Spite of this, not every content created is a quality content.
What Is Quality Content?
To me, a quality content can be referred to a content that satisfies the hunger of audiences searching for certain topic, problem or query. If your content isn’t able to satisfy that hunger, the content produced might be interesting and entertaining but it won’t be called a quality content.
We all know that content is king. Content has the power to bring leads to the company to increase B2B Sales. A content can define the reputation of the company. But the question arises, how to produce such quality content to achieve those objectives of the business.
Here are few things that we must keep in mind before and while creating and producing contents.
- Focus On Strategy
Producing content isn’t the exact task of a content marketer but it’s the work of a content writer. A content marketer is responsible of developing strategy for creating quality content, organise those incoming contents, and distributing the liability for content creation from within the organisation.
One of such content marketing strategy includes documented content strategy. According a research by Content Marketing Institute, it has been found that documented content strategy is found be more effective than those using other strategies like verbal and no strategy at all.
A creative and an original content always catches the eye of the readers. One should always keep this in mind that Google only likes to choose original content over those cheated and copied. If you want to have a great bottom line, your content must contain ingenuity of its own. Also, copied content are punished by Google which, in turn, will crush your bottom line resulting to a great loss. For instance- the content of ezine articles and mahalo suffered a great loss, despite of creating new contents everyday. The reason being those content were not original.
- Appropriate Length
It has become very difficult to decide whether to produce lengthy content or short. We all know that Google prefers lengthy content, a content that covers all aspects on a certain topic. Whereas at the other side, audience using mobile phones look for short content. Hence, estimating the word count or length of the content is critical.
One thing that we all must focus on is the matter we need to put into the article. If you’re writing for something, try to put all the information required and related to the same topic. No matter, how long it exceeds. But if something you write in 4000 words can be squeezed to 1000 words, could be better. Don’t keep the content too short or too lengthy. Make it reader friendly as well as Google likeable.
- Eye-Catching Headlines
Headlines are an interesting part of the any content. Even if your content is not that much interesting, it has the power to bring audiences to your website and is able to create an urge inside them to read through the content. Sometimes, you create a great article, put images and videos in it, make it entertaining and interesting in all the possible way you can, still there are less views and reads on the article. It’s because your headline is not that much convincing.
Hence, headline of a content plays a crucial role in bringing the readers to your website and to read the content.
- Provide Answers
While you are writing something, make sure that you have answered all the questions that might arrive in the reader’s mind. When readers find everything in your content, he/she doesn’t need to roam anywhere else to get the answer to the question arising in their mind. This creates a better impression of you and your website and make them visit again and again whenever they feel the need. A trust is created between you and the reader.
While at the other side, when you don’t create a content providing the answers that might arise in the reader’s mind then as already said your content isn’t a quality content. The reader gets annoyed and they have to go to other websites to get the answers. This way you lose readers and their trust.
- Add Images And Videos
Related images and short videos add a spice in your content. These makes you content appear interesting, entertaining and funny. Pictures, videos and diagrams are able to illustrate your points better than the texts since visualisation has always been great at influencing its impact on people’s mind.
Therefore, whatever you are writing, add some images and videos to it. The only condition is that the images that you put in add some value real value to your content, otherwise it’s of no use and is completely as waste.
- Correct Use of Grammar And Correct Spellings
Grammar and spellings show how much a particular page or website can be trusted. If you use wrong grammar and incorrect spellings in your content, who is going to read it? Nobody, of course. Incorrect grammar and spellings downvote your website and weakens your bottom line. Bad grammar will degrade your brand.
If your grammar isn’t better, you must employ some best grammar tools like Grammarly. With the tool, the chances of making grammatical mistakes and spellings will be reduced and you can write error-free. This will again make you and your website trustworthy.